The history of technological progress shows that once people adapt to greater efficiency in any practice or process, reductions in efficiency, whatever the rationale, feel intolerable. The public is rarely willing to suffer delays and nuisances once it has been relieved of them. In a culture programmed for ease, speed, and diversion, friction is th

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Chris Dancy, an author and speaker on living with technology, remarks,

“Technology has moved from Big Brother to Big Mother... Our quest to create the most frictionless experience is leaving people devoid of autonomy and longing for the feeling of 1st person living.”