Your customers are going to join your community because of benefits, not belonging. Belonging comes after someone has been a part of a community and formed relationships. What’s going to get them in the door in the first place is a clear understanding of how the community will help them solve a problem or achieve a goal.

-Creating automations to reduce repetitive tasks

Support: Create spaces for customers to answer questions and solve problems for each other. Example: Autodesk support community

It’s a subtle but massive difference in mindset. Traditionally, businesses create all the value for the consumer. Community-driven businesses create spaces for consumers to create value for each other.

The number one thing I recommend looking for in your first community hire is a genuine curiosity for the topic that your community is built around. They don’t have to have a lot of experience in the topic of the community. I’ve seen many community professionals be successful at leading communities of engineers when they themselves weren’t... See more

Community unlocks the ability to scale value creation, with a relatively small team. It’s how Duolingo is able to run 2,600 events every month with a community team of three people. It’s how 83% of questions asked by Salesforce customers are answered by other customers. It’s how a subreddit with 155,000 members helps Notion users exchange ideas for... See more

Contribution: Enable members to contribute content, services, or something else of value to a platform you create. Example: Notion Template Gallery

Success: Enable customers to teach each other how to better use your product and be more successful in their careers. Example: Salesforce’s Trailblazer program

-Vetting and implementing new technology into the community stack