It’s a subtle but massive difference in mindset. Traditionally, businesses create all the value for the consumer. Community-driven businesses create spaces for consumers to create value for each other.

-Optimizing the community journey and new-member onboarding

You’re not going to be able to measure exactly how community health equates to business ROI. There are going to be a lot of things you do to build a healthy community that don’t have measurable ROI. But if your team is aligned on the belief that what’s good for your community is good for your business, and you’re measuring what you can measure,... See more

To build an audience, you help people. To build a community, you help people help each other.

Some of the operational tasks that a community professional might take on:

-Vetting and implementing new technology into the community stack

Support: Create spaces for customers to answer questions and solve problems for each other. Example: Autodesk support community

Community is more than just a feeling of belonging. In the context of business, it’s a structure for creating value. A simple way to understand it is to compare “community” to an “audience.”

-Internal communications