A Founder’s Framework for Understanding Performance vs. Brand Marketing for Your Startup
Sarah Emmottreview.firstround.com
A Founder’s Framework for Understanding Performance vs. Brand Marketing for Your Startup
Over the past two decades, top internet distribution waves included SEO & SEM arbitrage, email “spam,” and the Facebook newsfeed, among others. With each new wave, savvy internet upstarts leverage these platforms, channels, and communities as strategic ways to grow explosively.
Talia Goldberg • Distribution and conversion models for consumer startups
Drive Growth by Picking the Right Lane — A Customer Acquisition Playbook for Consumer Startups
Dan Hockenmaierreview.firstround.com
In B2B, Brand Marketing and Product Marketing have opposite goals.
✅ The goal of most Brand Marketers:
→ Making your product seem BIGGER than it is so it’s easier to BELIEVE IN 🤩 🚀
✅ The goal of most Product Marketers:
→ Making your... See more