A Founder’s Framework for Understanding Performance vs. Brand Marketing for Your Startup
Sarah Emmottreview.firstround.com
A Founder’s Framework for Understanding Performance vs. Brand Marketing for Your Startup
- What’s surprising for many people, she says, is that marketing is actually highly tactical. There are frameworks and distinct steps founders can take to define what their company is doing, why it’s important, and why — above all the noise — people should listen to them. - How to Position Your Business - “You can't be everything to everyone, but y... See more
First Round Capital • Positioning Your Startup is Vital — Here’s How to Nail It
Trusted Brands
Zach Goldstein , Dani Grant and Nick Grossman – May 29, 2019
We recently held our annual CEO summit where 65 of our portfolio company CEOs came together in NYC. Because we had updated our thesis since last year’s summit, we wanted to share some of our thinking with the group around trusted brands, one of the newer concepts added to t... See more
Zach Goldstein , Dani Grant and Nick Grossman – May 29, 2019
We recently held our annual CEO summit where 65 of our portfolio company CEOs came together in NYC. Because we had updated our thesis since last year’s summit, we wanted to share some of our thinking with the group around trusted brands, one of the newer concepts added to t... See more
Dani Grant • Trusted Brands | Union Square Ventures
How Brand Building and Performance Marketing Can Work Together
hbr.org