A flash that says it all…

In this world where we seek to immortalize everything without ever knowing what to hold onto, this Polaroid invites us to reflect.

This quest also addresses a very contemporary phenomenon: nowstalgia. We strive to preserve the present at all costs, but in this obsession, we miss the essence of it. By framing and filming, we’re already living in the nostalgia of a moment we haven’t taken the time to feel.