A damn fine cup of recon
Mar. 3, 2020
The Tyranny of Terrazzo
Will the millennial aesthetic ever end?
By Molly Fischer
Illustration by Fala Atelier
Illustration: Fala Atelier
This article was featured in One Great Story , New York ’s reading recommendation newsletter. Sign up here to get it nightly.
You walk beneath a white molded archway. You’ve entered a white room.
A bask... See more
The Tyranny of Terrazzo
Will the millennial aesthetic ever end?
By Molly Fischer
Illustration by Fala Atelier
Illustration: Fala Atelier
This article was featured in One Great Story , New York ’s reading recommendation newsletter. Sign up here to get it nightly.
You walk beneath a white molded archway. You’ve entered a white room.
A bask... See more
Molly Fischer • Will the Millennial Aesthetic Ever End?
Optimizing for drinkability/usability increases your TAM, but the opportunity cost is significant. You will lose consumers who want craft, who want to express their tastes, who want to understand something about the world — beyond their capacity to consume — through use of your product. Setting usability as the design standard keeps your product fr... See more
Marc Geffen • Friction Layers
Blue Bottle wanted to help customers find coffee they’d love. But coffee beans all look alike, so photos wouldn’t be helpful. To find useful solutions, the team did Lightning Demos of websites selling everything from clothes to wine, looking for ways to describe sensory details such as flavor, aroma, and texture.
Jake Knapp • Sprint
The matter of taste — Callum Flack Design & Development
callumflack.design