A cultural reading of rituals with Dr Marcus Collins | WARC
How do marketers make connections that get people to move? We do so by speaking directly to the thing that makes us who we are: our identity—the anchor of culture—and our subsequent beliefs—the first system of our cultural subscriptions.
Marcus Collins • For the Culture
Along with the collection being heavily discounted, the brand also launched a “Bloopers” campaign to the tune of “we’re gonna own our oops!” It's smart. Fun too. A real pat-on-the-back moment. A friend of mine—not a brand person, but a big Set Active fan—shared the campaign with me. Our conversation brought to mind an idea I’ve been playing around
... See moreWe need ritual technology. Technology designed for ritual use.
Why? Most of the software we use daily is designed to engagement-max. Social media feeds, loot boxes, compulsion loops, gang gang yes yes yes ice cream so good. You’re caught in a feedback loop with the algorithm, and you are the squishiest part of that loop.
Ritual technology operates on... See more
Why? Most of the software we use daily is designed to engagement-max. Social media feeds, loot boxes, compulsion loops, gang gang yes yes yes ice cream so good. You’re caught in a feedback loop with the algorithm, and you are the squishiest part of that loop.
Ritual technology operates on... See more