A cultural reading of rituals with Dr Marcus Collins | WARC

Identity is the cornerstone of culture.

There is no vehicle more influential over human behavior than culture.

those who understand the dynamics of culture are more likely to have influence, while those who do not are almost always influenced by those who do.

Evaluation and legitimation are critical processes for making meaning of products, advertising, partnerships, and just about everything around us.

The behavioral patterns within these neotribes act similarly to Durkheim’s notion of collective effervescence, discussed in the previous chapter, where a community comes together to participate collectively in the same action.

Behaviors are the set of actions, manners, rituals, traditions, and ceremonies in which members of a community engage.