A cultural reading of rituals with Dr Marcus Collins | WARC
Rituals are tools to remind you of certain slippery-yet-critical truths.
Nathan Baschez • Book Review: Mastery
All kinds of cultural rhythms and routines are, in fact, rituals that function as pedagogies of desire precisely because they tacitly and covertly train us to love a certain version of the kingdom, teach us to long for some rendition of the good life. These aren’t just things we do; they do something to us.
James K. A. Smith • You Are What You Love: The Spiritual Power of Habit
We need ritual technology. Technology designed for ritual use.
Why? Most of the software we use daily is designed to engagement-max. Social media feeds, loot boxes, compulsion loops, gang gang yes yes yes ice cream so good. You’re caught in a feedback loop with the algorithm, and you are the squishiest part of that loop.
Ritual technology operates on... See more
Why? Most of the software we use daily is designed to engagement-max. Social media feeds, loot boxes, compulsion loops, gang gang yes yes yes ice cream so good. You’re caught in a feedback loop with the algorithm, and you are the squishiest part of that loop.
Ritual technology operates on... See more
Gordon Brander • Ritual Technology
The rituals in which we engage are all impregnated with meaning, and over time, they become expected behaviors of community members. In other words, these rituals become socially normative—the performative rules and standards that are understood and expected by members of the community.
Marcus Collins • For the Culture
My approach to marketing is anthropological - it is about understanding culture, community, rituals, rites, taboos etc to inform brand-building and organic routes to growth. I am no Steven Bartlett. Never will be. Don't want to be.
Feed | LinkedIn
How do marketers make connections that get people to move? We do so by speaking directly to the thing that makes us who we are: our identity—the anchor of culture—and our subsequent beliefs—the first system of our cultural subscriptions.