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We’ve worked closely with creators who’ve built communities and content on multiple platforms to understand their goals, aspirations, and current challenges. We’ve witnessed first-hand the significant issues that creators face, including a lack of control in their fan relationships, bad economics and erratic policy changes. To address these needs, ... See more

Rally aims to jumpstart the global creator economy for both content creators and their fans for a brand new era of fandom where both creator and fan benefit.

As it stands right now, creators earn revenue via a small percentage of rev share from advertising, or sponsored posts. In Rally’s vision for the future, creators will be able to grow their audiences and earn more revenue by building their own virtual economy fueled by their own Creator Coin, where they can offer and reward new digital collectibles... See more

The creator economy is in the midst of a decisive shift—from a “bigger is better,” ad-driven revenue model to one of niche communities and direct user-to-creator payment.

Platforms are becoming community-led, making it easier for both creators and their audiences to profit from their contributions.