A Creative Expedition - The Way to Design by Steve Vassallo
I think we’re about to rediscover the fundamentals of design. Not the surface layer everyone talks about, but the layer that happens before anything looks good. An approach that gives shape to fragile ideas.
Design forces you to confront reality early. A prototype doesn’t just test an idea, it forces the idea to prove itself. And when you can see cl... See more
Design forces you to confront reality early. A prototype doesn’t just test an idea, it forces the idea to prove itself. And when you can see cl... See more
Designers are the next wave of founders. Because when AI commoditizes code, taste becomes the last true competitive edge. Taste makes a product feel right. Taste builds emotional trust. Taste creates brands people believe in. And the best creatives? They’re not just decorators. They’re systems thinkers. World-builders.Human-first creative strategis
... See moreThe ability to collaborate, manage the increasing complexity of design problems, to design “in context” to their target audiences, and to be accountable for design decisions through measurement transforms designers from “makers of things” to “design strategists.”