A Creative Expedition - The Way to Design by Steve Vassallo

We need design—not just as a service to make our product beautiful—but to discover the right product.

Steve Jobs once said, “Design is how it works.”

to meld technology and the liberal arts, to take the latest software and hardware advances, mix them with elements of design and culture, and produce features and products that people found useful and meaningful in their everyday lives.

“In most people’s vocabularies, design means veneer,” Jobs once explained. “Nothing could be further from the meaning of design. Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers.”