A Conversation With Director of Design Eric Hu

Different types of clothing emerged as standards

in the late 19th and early 20th centuries.Among others,

military wear and clothes that have their roots

in work have also been cherished as fashionable wear.

Deriving inspiration from those eternal standards

and processing them through our own filters,

we design clothes “slowly.”

Here the term “slowly”... See more

Brands and commodities therefore need to be considered and critiqued on the basis of the specific cultural and economic contributions they make to society. People co-create their identities with brands just as they do with religions, communities, and other other systems of meaning. This constructivist view is incompatible with popular forms of post... See more

Even in streetwear, young brands opt to sell directly to their kids through their online stores. They fail to appreciate, though, how a store’s stocking of your brand acts as a cosign of your product to out-of-reach locales.

“Ideological suffocation has been the background ambient noise of the last 10 years,” Velez tells me. “Unfortunately I don't think fashion will ever be the Caligulan bacchanalia that it was in the ’80s and ’90s.” Velez is bringing courage, both creatively and ideologically to the scene.