A Conversation With Director of Design Eric Hu

This collective interest in research-driven work could be read in many ways. It could mean appreciation is on the up for behind-the-scenes effort and dedicated research (only a good thing). Or, more cynically, it could be a reflection of a moodboard mindset. Branding, communication and in turn design as a whole, is a market that finds value in obsc... See more

So to me, the problem is not with the buying, nor even with the culture-grifting of brands, but with some kind of insufficiency on the part of the companies themselves. If the meanings they have on offer are starved versions of cultural membership, then perhaps, I started to feel, the brands aren’t going far enough. Could we imagine a version of a ... See more

Sartorial weirdness is luxury as affirmation of power - the power of luxury as an aesthetic system and also the power of individual designers within the industry.