A Conversation about Cultural Strategy | A More Perfect Story
medium.com
A Conversation about Cultural Strategy | A More Perfect Story
culture is a critical alignment tool. It ensures organizations are operating from a shared perspective, using consistent language, and serving a variety of stakeholders who all operate within the same cultural context.
Matt Klein • The Radical Potential of Semiotics & Cultural Strategy
“If we’re going to change our culture, we have to change our narrative. That’s what it comes down to. We have to change the mental model that our brains are using to make sense of the world.”
—Trabian Shorters, founder of @bmecommunity
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instagram.comIn 2021, a group of activists, campaigners, communications experts, researchers, artists, journalists, filmmakers, organisers and creatives from around the world, and from across different movements, began a vast collaboration. What united the group is a deep belief in the importance of narratives to create systemic change and an understanding that
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