A comprehensive survey of Product Management

Meanwhile, at Microsoft and Apple, the strategy tends to come from the top down, while individual PMs execute on that strategy. This isn’t to say that PMs in top-down companies can’t influence strategy, but many PMs won’t until they’re quite senior. Great PMs at these companies influence strategy by pitching their ideas to executives and winning th

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Good product managers think in terms of delivering superior value to the market place during inbound planning and achieving market share and revenue goals during outbound. Bad product managers get very confused about the differences amongst delivering value, matching competitive features, pricing, and ubiquity.

Being good at strategy is also one of the defining characteristics of a senior Product Manager. For good reason — a well-crafted strategy can change the trajectory of a business, while a bad strategy is a huge waste of time and money.