added by Sam Blumenthal · updated 2y ago
A Comprehensive Guide to Live Stream Shopping
- While the shopping habits of different cultures may differ, younger consumers, regardless of where they live, are similar in how they use social media to connect. Livestreaming taps into that trait because, unlike the shopping channel model, it gives viewers the ability to have a two-way conversation with the host, said Alessandro Bogliari, co-foun... See more
from What's old is new: Brands craving connection with consumers turn to livestreaming by Retail Dive
Sam Blumenthal added
- In fashion livestreams, viewers can use chat to ask influencers questions about sizing, request close-ups of fabrics, or discuss what accessories would look good with each outfit. Platforms can further enhances this experience by adding features such as bulletins announcing product lotteries when the stream reaches a certain number of likes, or an ... See more
from Ecommerce as Video’s Killer App | Andreessen Horowitz by Avery Segal
Sam Blumenthal added
- 'Livestreaming as a distribution channel' monetisation strategies This is what an e-commerce livestream looks like on Taobao: The livestream host is showing off the new skirt while reading comments from viewers about how the clothes will fit on different frames. Clicking on the basket sign takes me to a check-out while the stream is sti... See more
from Livestreaming monetisation models by Substack
Sam Blumenthal added