A Complete Guide To Digital Product Strategy and Management

Where the product vision describes the future you want to create, and the product strategy describes your path to achieving that vision, the product principles speak to the nature of the products you want to create.

I think of product culture along two dimensions. The first dimension is whether the company can consistently innovate to come up with valuable solutions for their customers. This is what product discovery is all about. The second dimension is execution. It doesn't matter how great the ideas are if you can't get a productized, shippable version deli

product managers are information gatherers, defining the strategic direction of their products through the lens of knowledge about their business’s strategic goals, the market’s demands and opportunities, and the technological and financial resources available to them to make the product a reality.

Where the product vision describes the future you want to create, and the product strategy describes your path to achieving that vision, the product principles speak to the nature of the products you want to create.

Product strategy is like a roadmap, and like a roadmap it’s useful only when you know where you are and where you want to go.