A company is built on details, not frameworks. It is all the little things, the small touches of craft and culture, that determines that long-term success of an organization. A solo founder will be able to build a small product that is a manifestation of their taste. And, if it turns out that the opportunity is huge, they should probably hire people to help grow anyway.

The One-person Billion-dollar Company

Saved by Britt Gage

Paul Jarvis Company Of One: Why Staying Small Is the Next Big Thing for Business

Paul Jarvis Company Of One: Why Staying Small Is the Next Big Thing for Business

Evan Armstrong The Art of Scaling Taste