A checkout designed for impulse purchases
builtformars.com
A checkout designed for impulse purchases
One of my favorite stories about Commitment comes from Michael Masterson, the author of Ready, Fire, Aim.2 On a trip to India, Masterson visited a rug merchant. He entered the shop with a healthy level of skepticism and absolutely no intention of buying anything—he was just interested in the experience. The rug merchant was an excellent salesman an
... See moreJosh Kaufman • The Personal MBA: A World-Class Business Education in a Single Volume
THE PSYCHOLOGY OF DEALS
Jonah Berger • Contagious: Why Things Catch On
Try varying the text on calls to action. More impulsive appeals may work better higher up your page, with more conservative copy later.