A checkout designed for impulse purchases
builtformars.com
A checkout designed for impulse purchases
Pricing can provide a great nudging mechanism by tapping into the appeal of getting something for less.
Ben Hunt • Convert!: Designing Web Sites to Increase Traffic and Conversion
more different checkout concepts and modifying on-page elements, randomly showing each one to customers and measuring the results.
Ian Daniel • E-commerce Get It Right! Step by Step E-commerce Guide for Selling & Marketing Products Online. Insider Secrets, Key Strategies & Practical Tips, Simplified for Your Startup & Small Business
- Reciprocation: What goes around comes around...profitably! 5. Commitment/consistency: The “Four Walls” technique. 6. Scarcity: Get ’em while they last!