A Chat With The King of Music: An Interview With Daniel Ek

“We can’t rest on our laurels. We believe the market we’re going after is audio. That adds up to 2-3 billion people around the world who want to consume some sort of audio content on a daily or weekly basis. If we’re going to win that market, we’d have to be at least a third of it. We have somewhere between 10-15x of where we are now of opportunity... See more

“I think the last job to be done by a machine is creativity”

Ek: “It used to be before that if you were a musician, you just put out music. But almost every successful creator now is omni- talented and omni-channel. That means that they are on YouTube putting up videos. They are on Instagram. They are perhaps putting together brands and putting it on Shopify, but they're also putting out music and merchandis... See more

"Doesn't it strike you as interesting that we are in the second decade of the 21st century and a lot of the most interesting music is still being made by people playing very primitive instruments like electric guitars and drums.

I mean, what is a drum kit? It could be a bunch of old chairs or cans or anything. It's really quite an arbitrary bunch of... See more