A Blog Post Is a Very Long and Complex Search Query to Find Fascinating People and Make Them Route Interesting Stuff to Your Inbox

People feeling alone in their interests has always been true to a certain extent, but the internet has made it much worse. The excess of information allows you to travel down your path of interest with mad velocity. On the internet, Wonderland is recursive, with rabbit holes opening up to yet more rabbit holes; you never stop falling. And the furth... See more

The pleasant parts of the internet seemed to be curated by human beings, not algorithms.

A blog post is a search query. You write to find your tribe; you write so they will know what kind of fascinating things they should route to your inbox. If you follow common wisdom, you will cut exactly the things that will help you find these people.

The more precise and niche the words I input, the better the internet would match me with people I could forge meaningful relationships with. This precision was hard for me, partly because my sense for how communication is supposed to work is shaped by reading mass media. Writing for a general public, you need to be broad and a bit bland. I didn’t ... See more