A Blog Post Is a Very Long and Complex Search Query to Find Fascinating People and Make Them Route Interesting Stuff to Your Inbox

up posts and figuring out the latest twists of the algorithm—which hashtags, memes, or formats need to be followed.

Another place people gather information is the blogosphere

When writing in public, there is a common idea that you should make it accessible. This is a left over from mass media. Words addressed to a large and diverse set of people need to be simple and clear and free of jargon. It is valuable to write clearly of course, to a degree. Clear writing is clear thinking. But to make the content accessible? To

post that is written in a way that both Google

Writing basic posts focused on keywords and building no audience whatsoever can still be an absurdly valuable asset to your business and is much easier than trying to build a real blog audience.