A Better Equation in Travel

Using an agent wasn't more expensive for the consumer - it was actually cheaper than other channels. Agents have guaranteed price parity vs booking direct or through an OTA, and they offer the consumer benefits such as free breakfasts and room upgrades. Collaborating with an advisor on trip planning also helps ensure the right decisions are made on... See more

Fora's  mission is to welcome anyone and everyone passionate about travel to earn money creating and selling travel experiences.

The industry was growing not shrinking, due in part to the early adoption of remote working norms for "ICs" (independent contractors) - a phenomenon that's been referred to as the "IC-ification of the industry". Already in 2019, an estimated 60% of travel agents in the US were remote ICs.

Travel agencies are still a mega-spend category, approaching $100bn in the US in 2019.