Copy of Viral Hooks Email_4-9-24

Now it’s our job to create bait that will bring those dream customers into your world. The way we do that is through a framework that we call Hook, Story, Offer. Every step of your funnel will have a hook, a story, and an offer. The ads you place online, the emails you send, the landing pages you create, as well as any upsells, webinars, or phone c

Or try adding a twist or qualifier to the hook, i.e.,

How has he done it? In his own words, the first few seconds of every video is the most important – in the opening five seconds of every video he’s made, he delivers what he calls ‘a hook’ – a clear, compelling promise, explaining why you should watch the video, that bypasses your brain’s habituation filter, makes you think WTF? and in doing so prev

1.  Novelty/Entertainment


2. Instrumented