If brands were once in-markers of aspirational subcultures of customers, their mass availability and extensive product-line expansions to service all consumer needs, have dulled the potency of that signification to others.

But the young are often not the primary beneficiaries. Cerulli Associates reports an estimated $54 trillion in wealth will pass to surviving spouses by 2048 in the U.S., with more than 95% of these transfers expected to go to women. The average for an inter-spousal transfer is cited as $1.4 million. Those beneficia-ries, older women, are of an age... See more

In 2025, 91 people became billionaires through inheritance ($298 billion of wealth trans-ferred in total) in the 12 months to April. The highest number since the bank’s analysis began in 2015. Most of the inheritance is expected to come from the U.S., followed by India, France, Germany and Switzerland. Additionally, 196 "self-made" entre-preneurs... See more