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8 UX Writing Resources to Help You Master the Art of Microcopy | HackerNoon
Copywriting is about crafting a compelling argument for why someone should choose your product.
Billy Broas • Simple Marketing For Smart People: The One Question You Need to Win Customers without Gimmicks, Hype, or Hard Selling
Even so, popularity doesn’t equal excellence. A better justification is that people can type on a smartphone QWERTY keyboard without thinking about it. The keyboard can melt away, it can recede, and when it does, it leaves a space for what people really care about. A properly judged mixture of taste and empathy is the secret formula for making prod
... See moreKen Kocienda • Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
The only reason we talk about the “user experience” these days is because it’s so rare that we actually see it happening. Our users are easier to ignore than to talk to. This was the exact opposite for the axe maker. His medium demanded good design.
Ollie Campbell • Why the Internet Is Anti-Design, and How You Can Fight Back.
How to Write Seductive Web Copy: An Easy Guide to Picking Up More Customers
Henneke Duistermaat • 1 highlight
amazon.com
tone is the UX of the natural language era.
Identifying UX metrics that tell the team’s story; that are mapped directly to what happens when we deliver well-designed products and services