8 Secrets To Virgil Abloh's Creative Genius

An Essay on Creator Led Brands. I think over the past 3-4 years there’s been a massive up-tick in these creator led brands, and as many individuals in the audience see the growth, lessons and learnings of someone else, they get inspired to start their own. I’m all for people having a go at things, but I think this can sometimes be problematic, an... See more

In 1985, Nike held a 24-hour shoe design contest. Nike was struggling. Their stock dropped 50%. They had to lay off people. Adidas, Converse, and Reebok were all selling more shoes. So in a panicked attempt to find creative talent, Nike held a shoe design contest. The winner was a corporate architect named Tinker Hatfield. “Two days after the compe... See more

@mrb5994

2 years ago

Breakdown of the video:

+ Find a personal narrative to amplify your work. Give it a authentic identity.

+ Find a inefficiency in the industry that you are able to utilize.

+ Have a wider skillset. Do not focus on one particular aspect of the business.

+ Try to reverse-engineer garments. You will learn a lot about the construction ... See more

A list of 10 principles from an early internal memo at Nike, long before the company grew into a global brand. This list is rumored to have been written in 1977 by the first head of marketing, Rob Strasser, and was shared decades later by lead designer Markus Kittner.

“1. Our business is change.

2. We're on offense. All the time.

3. Perfect results co... See more