š $7m well spent
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š $7m well spent
SILVER BOWL // Silvers are all over the Super Bowl. Itās only February and already my predictions are coming true. Hellmanns cast Meg Ryan and Billy Crystal. Uber Eats paired Charlie XCX with Martha Stewart (Martha is busy!). And Willem Dafoe and Catharine OāHara teamed up for Michelob ULTRA. The theme? Silvers are funny, sexy, cheeky, sporty, spic... See more
Chris Danton ā¢ Pamela Anderson is a master class on rebranding
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Matthew Paulson ā¢ Email Marketing Demystified: Build a Massive Mailing List, Write Copy that Converts and Generate More Sales (Second Edition)
Sam had agreed to pay Tom Brady $55 million, and his then-wife, Gisele BĆ¼ndchen, another $19.8 million, for twenty hours of their time each, over the next three years. Sam was paying people more money per minute than anyone had ever paid them to do anything in their entire lives. Heād paid Larry David $10 million to create a sixty-second adāover an
... See moreMichael Lewis ā¢ Going Infinite: The Rise and Fall of a New Tycoon
In a somewhat similar fashion, I have a client in the financial services and asset protection business who sends out 100 of his sales letters on the first day of each month, targeting only owners or CEOs of corporations in his city, each known to have a personal net worth exceeding $5 million. In his sales letter, he suggests that in just nineteen
... See more