The first was an internal spreadsheet of FTX’s spending on endorsements. On George’s org chart, Constance oversaw all of FTX marketing. Until then, she’d never seen FTX’s biggest marketing expenditures. The numbers boggled her mind. Three-year deals each with the Coachella music festival, Steph Curry, and Mercedes’s Formula 1 team for,

Predictions vary wildly, but estimates suggest that in-game advertising could be worth between US$800 million and just shy of US$2 billion in 2012.