This started with the Seventh Avenue, shop-and-copy approach that has defined the industry, but no longer works with consumers on a global scale. America created the concept of lifestyle brands—it drove the rise of casualization as early as the 1950s, first through denim, then khakis, and now leggings. But the fashion itself has long been predicate... See more

If you want to reap the benefits of Simplicity, think big—but don’t act that way. As Steve Jobs proved, one of the most effective ways to become a big business is to maintain the culture of a small business

Risk is expensive, and it does not figure into P&L. When the pressure is to show YoY growth on the quarterly basis, as is the case of the publicly traded companies, or when expectation is to deliver wild returns in case of PE-backed ones, no one wants to make anything remotely surprising or different. Prada is able to put forward fearless creativit... See more