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“I think fashion is in a funny state,” said Blazy. “It grew very, very fast over the last years, post pandemic, and it kind of hit a ceiling. I think now what fashion needs to do is to rethink its own model, but not just when it comes to design. We’ve seen some houses exploding, we’ve seen some houses collapsing. What needs to be done is a deep... See more
bof • Link
If a brand moves away from its core essence and starts to pander to consumers with trendy fashion stuff, those fans will quickly abandon the brand.
Debbie Millman • Brand Thinking and Other Noble Pursuits
starting a brand could seem like an act of creative expression, or even an act of resistance.