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Yohji Yamamoto is living on his own terms
washingtonpost.com
If a brand moves away from its core essence and starts to pander to consumers with trendy fashion stuff, those fans will quickly abandon the brand.
Debbie Millman • Brand Thinking and Other Noble Pursuits
Hype became a dirty word, and longevity increasingly feels like a myth.
Virality got conflated with relevance, while relevance comes with the curse of becoming imminently passé. Whist new gen brands like Corteiz are propped up by persistent presence, institutions such as Apple resist exploring their own hype, choosing omnipresence instead.
This beg
Risk is expensive, and it does not figure into P&L. When the pressure is to show YoY growth on the quarterly basis, as is the case of the publicly traded companies, or when expectation is to deliver wild returns in case of PE-backed ones, no one wants to make anything remotely surprising or different. Prada is able to put forward fearless creativit... See more
That's right. I keep going. Something in what you were just talking about reminded me of, you talked about how you're about cultural futurism now. Is that a recent shift or how did you find that place? And what does that mean in how you work?
It is and it isn't. We've always been doing our work like this, where it's always predictive. The whole ide... See more
It is and it isn't. We've always been doing our work like this, where it's always predictive. The whole ide... See more