This started with the Seventh Avenue, shop-and-copy approach that has defined the industry, but no longer works with consumers on a global scale. America created the concept of lifestyle brands—it drove the rise of casualization as early as the 1950s, first through denim, then khakis, and now leggings. But the fashion itself has long been... See more

starting a brand could seem like an act of creative expression, or even an act of resistance.

An invigorating mass of small and independent brands, which aren’t constrained by public ownership, are rejecting corporate operations in favour of slower, localised, and intentional fashion production. They’re reconfiguring what is meant by the word “success” as they go. There’s so much creative potential when the pressure to exponentially expand... See more

“I don’t give a shit about fashion. Fashion is, pfffttt, what is fashion? Inditex [owner of Zara] is doing fashion 12 times a year. What is this nonsense? But I know people are hungry for pure things. And there’s a huge crowd of people heavily believing in and loving this brand. And it’s not because of the nice people working there, because there... See more