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This started with the Seventh Avenue, shop-and-copy approach that has defined the industry, but no longer works with consumers on a global scale. America created the concept of lifestyle brands—it drove the rise of casualization as early as the 1950s, first through denim, then khakis, and now leggings. But the fashion itself has long been... See more
Coach & Kors’ Marriage of Convenience
If a brand moves away from its core essence and starts to pander to consumers with trendy fashion stuff, those fans will quickly abandon the brand.
Debbie Millman • Brand Thinking and Other Noble Pursuits
starting a brand could seem like an act of creative expression, or even an act of resistance.