Planning the Ask
A good ask has several components:
A vision of a better world that you believe in, they believe in, and your mission serves
An immediate need that you have (“We need a new X / Y”)
A specific amount, that they can give, which fits the need
A clear connection between their gift and the solution to the problem.
A good ask has several components:
A vision of a better world that you believe in, they believe in, and your mission serves
An immediate need that you have (“We need a new X / Y”)
A specific amount, that they can give, which fits the need
A clear connection between their gift and the solution to the problem.
5. Fundraise and financialsWhat milestone will the capital get you to?Why do you need to raise money? How much money do you really need? Why don’t you need less How much dilution will you give up? What is your pre-money target range?What will you use the capital you are raising for?What are your basic financial projections?
Elad Gil • Questions VCs Will Ask You
“Here are a few journal entries about whether or not to fundraise for Every. Can you help me find patterns that can help me make a breakthrough? Be honest and direct. Be specific, use examples.”
Source: Every