Planning the Ask
A good ask has several components:
A vision of a better world that you believe in, they believe in, and your mission serves
An immediate need that you have (“We need a new X / Y”)
A specific amount, that they can give, which fits the need
A clear connection between their gift and the solution to the problem.
A good ask has several components:
A vision of a better world that you believe in, they believe in, and your mission serves
An immediate need that you have (“We need a new X / Y”)
A specific amount, that they can give, which fits the need
A clear connection between their gift and the solution to the problem.
Asking for and framing the meeting: Vision — half-sentence of how you’re making the world better Framing — where you’re at and what you’re looking for Weakness — where you’re stuck and how you can be helped
Rob Fitzpatrick • The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
To answer all these questions successfully and get to the “second date,” your pitch needs to be a combination of (1) a clear business plan as outlined in your pitch deck, wrapped in (2) a compelling presentation filled with interesting stories instead of dry facts, (3) delivered by you with confidence, passion, clarity—and brevity.
Judy Robinett • Crack the Funding Code: How Investors Think and What They Need to Hear to Fund Your Startup
5. Fundraise and financialsWhat milestone will the capital get you to?Why do you need to raise money? How much money do you really need? Why don’t you need less How much dilution will you give up? What is your pre-money target range?What will you use the capital you are raising for?What are your basic financial projections?
Elad Gil • Questions VCs Will Ask You
Your competition and your sustainable competitive advantage. • An overview of your business and its management team. Provide a synopsis of your business model and show pricing and margins of your product or service. Describe your team and why it will make this business successful. • Your business goals for the next one, three, and five years. Inclu
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