How detailed and specific should you expect these plans to be? It depends on the amount of capital to be raised and the context of the projections. The smaller the raise, the more specific and detailed the plans for the use of funds should be, and for a shorter presentation, the projections should be more general. For example, if a company is raisi

Raising money is incredibly distracting. Seeking funding is difficult and draining. It takes months of pitch meetings, legal maneuvering, contracts, etc. That’s an enormous distraction when you should really be focused on building something great.

Being desperate. Most investors know that startups don’t have a lot of money—that’s why founders are pitching them. But coming across as desperate or pushing too hard will not inspire confidence.