
7 Ways To Make An Iconic Experience In 2024 — WXO

I aim to create singular, nature-immersive spaces that captivate and inspire.
But these are more than just spaces; they’re experiences . Where every moment and detail adds up to something immersive and breathtaking — like a great piece of art or music.
But these are more than just spaces; they’re experiences . Where every moment and detail adds up to something immersive and breathtaking — like a great piece of art or music.
Isaac French
For anyone building brands, communities, or cultural movements, this is both the challenge and the opportunity. You can keep chasing width in activations, collabs, and photo walls, or you can engineer depth by creating spaces that allow rupture from the norm. True rituals, not hollow ones. Risk that transforms. Potency is the only real measure of... See more
We’re Desperate For Potency
Through compelling pavilions and exhibits, awe-inspiring art and architecture, and incredibly immersive experiences, we can design a physical space where everyone can feel, touch, and see the future.