7 Steps to Transformation.

The other way to grab the high ground—the way that is my focus here—is to exploit a wave of change. Such waves of change are largely exogenous—they are mostly beyond the control of any one organization. No one person or organization creates these changes. They are the net result of a myriad of shifts and advances in technology, cost, competition, p

THE FUNDAMENTALS OF IT STRATEGY 6.1 Laying the Groundwork for Transformation In 1993, Michael Hammer and James Champy published a ground-breaking book titled Reengineering the Corporation: A Manifesto for Business Revolution. Their book sought to disrupt many management principles current at the time. They dared executives to think outside the box

Re-tell the tale of transformation. To see the capacity for one thing to transform means we see potential. That ability is worth a lot when the path forward is ambiguous and few in the room know what to do.

Employees will be nervous in the face of transformational change. You can help overcome that nervousness with a steady hand, a clear vision, and a commitment to the urgency of transformation.

You exploit a wave of change by understanding the likely evolution of the landscape and then channeling resources and innovation toward positions that will become high ground—become valuable and defensible—as the dynamics play out.

Whether you think of it as “paranoia” à la Andrew Grove (“Only the paranoid survive”), or as staying with the old formula too long, the message is identical: When customers move, the profit zone moves. You must reinvent your business design to move with them.