But here’s the best part: We’re not stuck with just one finish line. By multiplying milestones, we transform a long, amorphous race into one with many intermediate “finish lines.” As we push through each one, we experience a burst of pride as well as a jolt of energy to charge toward the next one.
Chip Heath • The Power of Moments: Why Certain Experiences Have Extraordinary Impact
SMART stands for specific, measureable, attainable, risky, and time-sensitive