68 Bits of Unsolicited Advice

You can obsess about serving your customers/audience/clients, or you can obsess about beating the competition. Both work, but of the two, obsessing about your customers will take you further.

Don’t be afraid to ask a question that may sound stupid, because 99 percent of the time everyone else is thinking of the same question and is too embarrassed to ask it.

Always demand a deadline. A deadline weeds out the extraneous and the ordinary. It prevents you from trying to make it perfect, so you have to make it different. Different is better.

Rule of 3 in conversation. To get to the real reason, ask a person to go deeper than what they just said. Then again, and once more. The third time’s answer is close to the truth.”

To make something good, just do it. To make something great, just redo it, redo it, redo it. The secret to making fine things is in remaking them.

Perhaps the most counterintuitive truth of the universe is that the more you give to others, the more you’ll get. Understanding this is the beginning of wisdom.