3. Treat your audience like they're geniuses:

Last one of my "audience trilogy." Don't dumb shit down for your audience. In improv we were taught to play to the top of your intelligence. This meant to improvise under the conditions that your audience is smart as hell and can figure stuff out, go on big leaps with you, and get your weird references... See more

Then I say, "what if you wrote about that?"

About what?

About the thing that's in your way? About what's stopping you from writing the thing you want to write?

1. No one cares about your Substack

This is good news. Now, you can stop freaking out about every single little decision you try to make about your newsletter.