60 minutes in Carolyn Bessette's beauty store
How can a brand offer a sense of ultimate self-realization or self-acceptance?
Donald Miller • Building a StoryBrand: Clarify Your Message So Customers Will Listen
— but I do also think there’s something to approaching one’s window shopping from a place of inspiration vs. one of looking for inspiration.
Many more things are liable to please your eye when you’re already in that I-love-everything mindset. Inspiration can affix to your face a pair of rose-colored glasses. One potential downfall could be that if y
... See moreThe coffee and tea (the “products” ostensibly sold here) are identical to that for sale at half the price across the street at the diner. But that’s okay, because no one is here for the product. We’re here for the story and the way believing it makes us feel.
Seth Godin • All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
The need for calm commerce is evolving beyond fashion and beauty, with high rates of consumers looking to everyday shops for moments of calm. Financial institutions, grocery stores and medical offices should take note.
Andrea Bell • CCC - Home
His whole life, as far back as he could remember, he’d been perplexed by the way people allowed physical appearance to shape their lives. “You start by making decisions on who you are going to be with based on how they look,” he said. “Then, because of that, you make bad choices about religion and food and everything else. Then you are just rolling
... See moreMichael Lewis • Going Infinite: The Rise and Fall of a New Tycoon
They sort of combined Clinique and Supreme. The Clinique side was that it was this easy, relatively affordable, but still aspirational beauty system that could feel like it was meant for a [younger] generation. The products were effective if not insanely innovative. And the packaging and aesthetics around it felt completely of-the-moment and cool.
T... See more
T... See more