6 Tier Content Frame: The only way to monetize

Not all attention and views are created equal. 

• Attention is cheap . It’s easy to grab. Even easier to fake.  The impact: revenue doesn’t scale.


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• Intention is hard to gain . It takes consistency and purpose. It takes connection with your audience.  The impact: revenue has a higher ceiling than you can imagine.”

Not all attention and views are created equal. Ryan at Perpetual wrote a newsletter on why Mr. Beast has fewer followers than PewDiePie and yet Pew makes $9M while Mr. Beast makes $100M+ a year. The difference? Attention vs Intention. From Ryan:

Attention is cheap . It’s easy to grab. Even easier to fake.  The impact: revenue doesn’t