“[Twitch] solves the original sin of the internet, which is having an advertising-based system…We decided to go with banner ads over paying each other online” – Andrew Chen

Pivoted towards gaming and a creator-supported model rather than a viewership model

Incentives to create content drastically improve when the creator has clear income opportunity rather than creating for views/engagement

Big companies can do this because they are on a multi-decade growth strategy

The future is at the intersection of economic and game design

Metcalfe’s law is wrong – the value of network effects does have a limit, it eventually gets to a point of supply that is difficult to navigate and has an increased number of ‘trolls’ and illegitimate users

The market wasn’t huge for gaming at the time but the engagement and participation was extremely high within the niche

Expanded to allow anybody to stream but the ‘everyday life’ content wasn’t gaining traction

Brand marketing is overused in customer acquisition