Understand what people actually use your product for – define your high-value users

Roblox is a great example of experimentation with AR/VR, the technological risks are super low when the main objective is to have fun

Roblox is also an example of what the metaverse could look like- the new generation’s form of social media

Expanded to allow anybody to stream but the ‘everyday life’ content wasn’t gaining traction

Brand marketing is overused in customer acquisition

We are entering a new age of creative work – pay the creator, not the company

“[Twitch] solves the original sin of the internet, which is having an advertising-based system…We decided to go with banner ads over paying each other online” – Andrew Chen

Sean Ellis attempted to redefine the word ‘marketing’ in the technology space. Invented the term ‘growth hacker‘ Much more about products and data than traditional advertisements. Features > Campaigns

The principles of marketing durably persist over time, they just use different mediums and technologies