Can BeReal Deliver On Its Promise?

“We specifically designed the experience to move against hierarchy in many different ways. There are no likes, no followers. It isn’t an infinite scroll. There are no profiles, so there’s no way to see those types of statistics,” says head of design Annika Hansteen-Izora. “What does it look like if you have a social media app that isn’t working wit... See more

No follower counts means you shoot for your friends: While you can react to Pops with a range of emojis, the app takes a firm stance against the popularity competition. Profiles don’t show how many followers someone has. If you’re desperately trying to drive up your follower count rather than entertain or big-up your actual friends, it distorts wha... See more