🧠50 Ways to Leave Your Guidelines (And Actually Build a Brand)
Amanda Gordonthecaseforbrand.substack.com
Saved by Auste Skrupskyte Cullbrand and
🧠50 Ways to Leave Your Guidelines (And Actually Build a Brand)
There are 5 months left in the year. That's 21 weeks. Around 100 working days.
More than enough time to make your brand sharper, stronger, and more aligned.
Here are 10 things you can do right now to upgrade your brand before the year ends. No full rebrand needed. Just focus, intention, and momentum.
1. Revisit your brand story
If you can't explain wh... See more
More than enough time to make your brand sharper, stronger, and more aligned.
Here are 10 things you can do right now to upgrade your brand before the year ends. No full rebrand needed. Just focus, intention, and momentum.
1. Revisit your brand story
If you can't explain wh... See more
"6
Even with all the Design x AI hype and panic in the design world, I’m confident about sticking with brand design.
Why?
Building a brand is a personal process. It involves examining a founder’s vision and values and translating those into a compelling narrative.
I sometimes joke... See more
charlotax.comWhat advice do you have on being a custodian of a challenger brand?
As a brand team, the first thing is to be pragmatic. So over-index on the high-impact, high-visibility communications, and don't worry too much about the longtail of every social post going out.
Second, don’t be too precious: encourage the team to have fun with the brand. Over-inves... See more
As a brand team, the first thing is to be pragmatic. So over-index on the high-impact, high-visibility communications, and don't worry too much about the longtail of every social post going out.
Second, don’t be too precious: encourage the team to have fun with the brand. Over-inves... See more