🧠50 Ways to Leave Your Guidelines (And Actually Build a Brand)
Amanda Gordonthecaseforbrand.substack.com
Saved by Auste Skrupskyte Cullbrand and
🧠50 Ways to Leave Your Guidelines (And Actually Build a Brand)
That is: A person — often a founder, or someone similarly empowered — needs to have compelling ideas, establish a voice and perspective, and use it. Tools like brand books and style guides are important so agencies and partners know how to speak the same language. But the actual opinions and values can’t be algorithmically generated or offloaded to... See more
Dan Frommer • The Scott Sternberg guide to building emotional brands
