5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)

Step 1: Move from Issues to Choice Conventional strategy-making tends to focus on problems or issues, such as declining profits or market share. As long as this is the case, the organization will fall into the trap of investigating data related to the issues rather than exploring and testing possible solutions. A simple way to get strategists to av

seven questions that every business must answer:

competitors’. To succeed in the long run, you must make thoughtful, creative decisions about how to win. In doing so, you enable your organization to sustainably provide a better value equation for consumers than competitors do and create competitive advantage.