Qualities of great strategy: p roblem-oriented: clearly identifies the problem; i nsight-driven: rooted in insights, both quantitative and qualitative; actionable: outlines concrete actions/investments that will solve this problem; focused: has a small number of high-leverage bets; cohesive: create a clear path from the problem to the solution.

• Simple: Reshapes complexity to be manageable and actionable.


• Candid: Dares to spotlight the most difficult truths.


• Decisive: Asserts clear decisions and accepts their consequences.


• Leveraged: Magnifies strengths into durable competitive advantage.


• Asymmetric: Defeats uncertainty