The "80/20 principle" for founders Traction: 80% distribution, 20% product Growth: 80% retention, 20% acquisition Revenue: 80% existing customers, 20% new leads Pricing experiments: 80% positioning tweaks, 20% actual price changes Brand building: 80% customer exper... See more

First Round Capital’s PMF framework consists of four levels: nascent, developing, strong, extreme

1. Level one: Nascent product-market fit. Likely a pre-seed or seed-stage company. The goal in this stage is to find three to five customers with a problem worth solving, engage with them, deliver a solution, and validate that solution. [examples: Vanta, L

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