4A's, ad agencies form Advertiser Protection Bureau to take on brand safety
Erica Sweeneymarketingdive.com
Saved by Steve O'Farrell
4A's, ad agencies form Advertiser Protection Bureau to take on brand safety
Dive Brief:
- 4A’s unveiled the Advertiser Protection Bureau (APB), where agencies will collectively share the responsibility of creating a community that protects the health of all brands while keeping consumers safe, too, according to a press release. The announcement was made at the 4A’s closed Accelerate conference last month but only now release