The topics to address in the final set of slides are: Slide 8: Your current progress (rollout plan) Position your current progress on your traction roadmap and walk through your now-next-later rollout plan. If you’re just starting out, you’re at the starting line of your traction roadmap. Slide 9: How you’re going to pull it off (the team) This is

Enable growth to hit a revenue or business goal Improve conversion of specific customers Generate awareness, improve discovery, or build a brand Define, reshape, or lead a category, ecosystem, or platform Engender customer validation, loyalty, or evangelism Find and develop new customer segments, partners, and programs

I believe the concept of the engine of growth can put the idea of product/market fit on a more rigorous footing. Since each engine of growth can be defined quantitatively, each has a unique set of metrics that can be used to evaluate whether a startup is on the verge of achieving product/market fit. A startup with a viral coefficient of 0.9 or more

Your Traction Goal You should always have a traction goal you’re working towards. This could be 1,000 paying customers, 100 new daily users, or 10% of your market. The right goal is highly dependent on your business. It should be chosen carefully and align with your company strategy. If you reach this goal, what will change significantly? Perhaps y

Second, if you have a mature product and you have a traction metric that you know is critical to your company’s success, it makes sense to assign this traction metric to an optimization team.