The first insight is that value in the business model is always defined with respect to customers. It follows that the right traction metric must also track a customer action or behavior.
Ash Maurya • Scaling Lean
Before you can set about getting traction, you have to define what traction means for your company. You need to set a traction goal. At the earliest stages, this traction goal is usually to get enough traction to either raise funding or become profitable. In any case, you should figure out what this goal means in terms of hard numbers. How many cus... See more
Gabriel Weinberg • Traction: How Any Startup Can Achieve Explosive Customer Growth
Drive Growth by Picking the Right Lane — A Customer Acquisition Playbook for Consumer Startups
Dan Hockenmaierreview.firstround.com
