Unlike a product roadmap, a traction roadmap isn’t output oriented, but outcome oriented. You already learned about an outcome-oriented metric in the previous chapter, which fits the bill perfectly: traction.
Ash Maurya • Running Lean
From the perspective of getting traction, you can think about working on a product or service in three phases: Phase I—making something people want Phase II—marketing something people want Phase III—scaling your business
Gabriel Weinberg • Traction: How Any Startup Can Achieve Explosive Customer Growth
leveraging product investments in a deliberate way so the go-to-market machinery can achieve a business's goals.
Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
Good traction metrics, on the other hand, are leading indicators of progress—i.e., they help you predict future business model growth.
Ash Maurya • Running Lean
When considering outcomes for specific teams, it helps to distinguish between business outcomes, product outcomes, and traction metrics. A business outcome measures how well the business is progressing. A product outcome measures how well the product is moving the business forward. A traction metric measures usage of a specific feature or workflow
... See moreTeresa Torres • Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value
