The topics to address in the final set of slides are: Slide 8: Your current progress (rollout plan) Position your current progress on your traction roadmap and walk through your now-next-later rollout plan. If you’re just starting out, you’re at the starting line of your traction roadmap. Slide 9: How you’re going to pull it off (the team) This is

The first insight is that value in the business model is always defined with respect to customers. It follows that the right traction metric must also track a customer action or behavior.

I believe the concept of the engine of growth can put the idea of product/market fit on a more rigorous footing. Since each engine of growth can be defined quantitatively, each has a unique set of metrics that can be used to evaluate whether a startup is on the verge of achieving product/market fit. A startup with a viral coefficient of 0.9 or more

Unlike a product roadmap, a traction roadmap isn’t output oriented, but outcome oriented. You already learned about an outcome-oriented metric in the previous chapter, which fits the bill perfectly: traction.