TARGETS Lay out your milestones. Determine your traction goal and define your Critical Path against that goal, working backward and enumerating the absolutely necessary milestones you need to achieve to get there. Stay on the Critical Path. Assess every activity you do against your Critical Path and consistently reassess it. Building such assessmen

Defining Traction Sub-goals The importance of choosing the right traction goal cannot be overstated. Are you going for growth or profitability, or something in between? If you need to raise money in X months, what traction do you need to show to do so? These are the types of questions that help you determine the right traction goal.