4 Top Coachella brand activations in 2024 - Click Analytic

Instead of fancy clothing and fancy destination are Spotify #2020wrapped to show off one’s taste, along with bookcases, vinyl collections, nature walks, plant colonies, cooking adventures, workouts, home improvement projects, podcasts, newsletters, Instagram gift guides.

Brands as Neo-Educators - Savvy brands that embrace the future of Edutainment will give audiences a behind-the-scenes look at the company. They’ll demystify professional processes, improve transparency, and make the impossible feel a little more possible. And they'll do it all in ways that feel accessible, engaging, and tactile.

Great cult brands drive wedges between schools of thought, alliances, communities, ideologies, and even other brands. They do this by spreading their radical differences with those searching for individualism. Ultimately, with a lot of luck and incredible attention to detail, these select few cult brands become a destination for their followers to ... See more

Congratulations to Milano Salone, a furniture fair, for making into the global party circuit. It joins the ranks of Coachella, Paris Fashion Week, and Art Basel. Prepare for photos of large negronis on the timeline.

Partnership with Live Nation : Bringing AR entertainment to live events may function similar to what we’ve recently seen by Coachella and Deadmau5’s Pixelynx.