🧩 4 simple steps for successful storytelling
Great stories don’t require Hollywood scripts. They require:
A fast start
Clear stakes
Vivid moments
Natural delivery
A soft landing
Master these 5 things, and you’ll become the kind of storyteller people want to listen to.
The networked, fast-paced culture of the 21st century needs companies that can take complex subjects and turn them into cogent, compelling, and inspiring human narratives.
Sari Azout • From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework
