🧩 4 simple steps for successful storytelling
The four-part structure incorporates the nuances of a great story: the context, conflict, outcome, and takeaway.
Karen Eber • The Perfect Story: How to Tell Stories that Inform, Influence, and Inspire
From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework
Sari Azoutsariazout.medium.com
Here’s the process: Start with a story. It could be personal, mundane, or extraordinary. Identify the lesson. What did the experience teach you? How does it benefit your audience? Tie it to your offer. Subtly link the lesson to your product or service.
Mark Thompson • Content Infotainer: Transform Your Content And Build ALoyal Audience (Content Marketing In The Real World)
Successful brands—individuals and companies—see themselves as storytellers first. They go to where their audiences are living their lives and, once there, create authentic, personal, and passionate stories that are tailored to fit the way their audiences consume content.
Carmine Gallo • The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don't
The Best Story Wins: How to Leverage Hollywood Storytelling in Business & Beyond
amazon.com