About values and the selfAll of this makes people question who they want to be. There’s a need that’s not being answered in economic terms or about status. It’s about belonging, being seen, recognised.
About MetalabelAbstracting the concept of a label away from the music industry: it’s a hyperstructure (borrowing the term of Jacob Horne from Zora) that I call the metalabel. It’s a person or group of people creating a common identity for a shared purpose producing public releases that manifests their point of view.
Changing how we think of value requires changing how we think of self. Bentoism is an answer to that, a practical framework to think about the Now Me, Now Us, Future Me, Future Us.
What the internet allows us to do is to see what we have in common. This resulted in a new experience of what it means to be a person. We have multiple lenses and identities ready to be activated at any given moment. They are meaningful. Digital avatars are just as meaningful to us as other identities.
About the problems of the Creator Economy There is a desire to be seen how you wish to be seen. Content today is presented without almost zero context, e.g. videos on Youtube recommended by an algorithm.