What the internet allows us to do is to see what we have in common. This resulted in a new experience of what it means to be a person. We have multiple lenses and identities ready to be activated at any given moment. They are meaningful. Digital avatars are just as meaningful to us as other identities.
Changing how we think of value requires changing how we think of self. Bentoism is an answer to that, a practical framework to think about the Now Me, Now Us, Future Me, Future Us.
Part of being part of a group is to adopt their worldview. We carry multiple identities all the time. Group-derived identities are just as important to us as personal identities.
About the problems of the Creator Economy There is a desire to be seen how you wish to be seen. Content today is presented without almost zero context, e.g. videos on Youtube recommended by an algorithm.
About MetalabelAbstracting the concept of a label away from the music industry: it’s a hyperstructure (borrowing the term of Jacob Horne from Zora) that I call the metalabel. It’s a person or group of people creating a common identity for a shared purpose producing public releases that manifests their point of view.
Post-individuals have a desire to belong, to be seen and recognised beyond economic compensation or status. As an answer to the individualism of the creator economy, metalabels are a new paradigm where groups of people team up under a shared purpose to create public releases that manifest their point of view.
Personal storyAfter leaving Kickstarter started Yancey started to investigate the system of valueWhich led him to publish a book called This Could be Our Future.
About post-individualismWe’re not going back to collectivism. It’s a new state called post-individualism.Post-individuals define their identity by both their own individual traits as well as which groups and ideologies they voluntarily subscribe to.