33 Essential Facebook Statistics You Need To Know In 2025
People spend an average of 2.5 hours on social media a day - that’s over a month of time that you give up of your life per year.
Every minute you spend on social media is a minute spent watching someone else live their life instead of living your own.
In August of 2021, Statista reported that in an “internet minute,” Facebook users shared over 240,000 photos, Twitter users posted 575,000 tweets, and Discord users sent 668,000 messages. In the same internet minute, TikTok users watched 167M videos, Facebook Live videos received 44M views, and users conducted 5.7M Google searches.
Alexandra Sukin • Roadmap: Curating the internet
As I write this, about two-thirds of American adults have a profile on Facebook. They spend thirty-nine minutes a day on the site, only four minutes less than they dedicate to face-to-face socializing. Nearly half of them, according to a Pew Research Center report, count on Facebook to deliver at least some of their news, which leads to the questio
... See moreCathy O'Neil • Weapons of Math Destruction
Most viewers will NOT watch the video to the end. An average 2 minute video gets watched half way. What does that mean for you? Make your videos nice and short—30 seconds if you can, but definitely shoot for under 2 minutes. Present the most important information first, leave additional details for later.
Peep Laja • How to Build Websites that Sell: The Scientific Approach to Websites
Sure, Facebook wants more profiles, but the true value of Facebook is the number of active profiles and people who visit the site every hour of every day, people who friend others (deepening relationships), superpoke others, and send them annoying applications.
Avinash Kaushik • Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
all accounts, what impressed investors the most were two facts about Facebook’s early growth. The first fact was the raw amount of time Facebook’s active users spent on the site. More than half of the users came back to the site every single