I committed to writing a set number of words each day, and I wouldn’t let myself turn in for the evening until I had those words on the page.

affirmations are like a program you install in your brain to keep you alert for possibilities, keep you focused on productive tasks, and keep you working toward the achievement of your goals.

write.

No one ever gets talker's block. No one wakes up in the morning, discovers he has nothing to say and sits quietly, for days or weeks, until the muse hits, until the moment is right, until all the craziness in his life has died down. Why then, is writer's block endemic?

Regardless, you can see that the current iteration of my affirmation is infinitely more nuanced than where it started: I will be a wealthy author. That one is shorter, obviously, but also less focused. It was also projecting into the future, instead of claiming the goal for right now. It was originally focused more on who I would be rater than who

So what is my why? I want to be a prolific and prosperous author of hopeful, fun, and inspiring stories.

In copywriting, what you write comes down to: The key benefit—What pain point or problem are you solving, and how? The value proposition—Why should readers trust you? Branding, messaging, and voice—What is the “personality” you’re trying to convey with what you’re writing? The call to action (CTA)—What action do you want your reader to take?

30 days from now will arrive, whether you’ve put in the time, and written the words, or not.

The thing about writer’s block is that it’s really just us feeling hesitation about our start. We feel afraid, maybe, because we don’t know what to say or how to say it, and whatever does come out may be something people hate. It may be embarrassing. It may be really bad. The good news is, that’s what editing is for. Writer’s block is basically fea