30-Day Author: Develop a Daily Writing Habit and Write Your Book in 30 Days (or Less) (Wordslinger 1)

In copywriting, what you write comes down to: The key benefit—What pain point or problem are you solving, and how? The value proposition—Why should readers trust you? Branding, messaging, and voice—What is the “personality” you’re trying to convey with what you’re writing? The call to action (CTA)—What action do you want your reader to take?

I committed to writing a set number of words each day, and I wouldn’t let myself turn in for the evening until I had those words on the page.

The headline offers a pain point: “Braverman has only three sunsets to turn back eternal darkness.” That’s pretty potent. The pain for our reader is, “Why does Braverman only have three sunsets? How will he do it?!?” In other words, the pain point is the tension we created by introducing the story in an enigmatic way. We enticed the reader to read

writing book

No one ever gets talker's block. No one wakes up in the morning, discovers he has nothing to say and sits quietly, for days or weeks, until the muse hits, until the moment is right, until all the craziness in his life has died down. Why then, is writer's block endemic?

Writer's block isn't hard to cure. Just write poorly. Continue to write poorly, in public, until you can write better.

Always keep refining, until your affirmation represents your real goals and ambitions as an author.

The thing about writer’s block is that it’s really just us feeling hesitation about our start. We feel afraid, maybe, because we don’t know what to say or how to say it, and whatever does come out may be something people hate. It may be embarrassing. It may be really bad. The good news is, that’s what editing is for. Writer’s block is basically fea

write.